I was very fortunate to check out the Sjobeck fashion show during the height kick off of LA Fashion Week, and I must say it was a cool, laid- back and beach inspiring event. My favorite out of the collection was a floral empire waist dress with the purple sash. Perfectly paired with a light gray cardigan. Nice blend of texture, flow and print.

Sorry if my pictures aren’t up to par. After all, I am the short Asian girl amongst the bevy of tall model/ socialite types.

I thought this maxi dress was adorable and reminded me a lot of my I Heart Kayden’s Bettie Dress. However, the Sjobeck version had a gathered halter neckline and a criss cross exposed back. This dress would make very sexy beach cover up that is both day and night appropriate.

Good grief, this model can wash Sjobeck’s swimming trunks off his abs.

ABOUT SJOBECK:

Perfect for a Spring 2010 line. Designed in Malibu, California, SJOBECK is a laidback luxury clothing line.  The brand encompasses the high-end lifestyle of American fashion influenced by Malibu.  Finely crafted for comfort and versatility and tailored for luxury and style with innovative and premium fabric for their menswear and womenswear contemporary collections of dresses, knits, denim.

SJOBECK can be found at fashion forward and trend setting establishments such as:  Live!On Sunset, Fred Segal, Ron Herman and Harvey Nichols overseas.  For more information, please visit www.SjobeckMalibu.com

“Applause from the L.A. fashion community…” Malibu Magazine

“Both red carpet-ready and perfect for a party at the beach house…” TrulyHollywood.com

“Sjobeck looked as if Christian Lecroix took the reins at Ralph Lauren…” Bev.Hills Mag